Case Study: Wehkamp achieves incremental sales and new revenue with Criteo Retail Media

How Wehkamp monetizes their website with seamless ad experiences

Wehkamp, the Dutch retailer, wanted to add a new revenue stream beyond product sales while keeping its website experience seamless and highly relevant for shoppers. To support that goal, Wehkamp turned to Criteo Retail Media and Sponsored Products to help monetize its site and strengthen brand partnerships.

Criteo implemented native Sponsored Products placements that blended into Wehkamp’s browsing and buying experience, helping brands reach shoppers closer to purchase. The result was improved return on ad spend and daily measurable value for partners, including +$359K in incremental sales, along with better efficiency and retention metrics across campaigns.

Wehkamp

Bart Toorenar

Partner Marketing And Media Service Manager