Case Study: Vivara boosts ROAS with Criteo Automated Bidding

How Vivara boosted ROAS with Automated Bidding

Vivara, Brazil’s largest jewelry chain, wanted to keep growing through conversion-focused advertising while meeting aggressive ROAS targets. The team was already running successful campaigns with Criteo, but manual CPC adjustments were taking time and sometimes caused overspending or missed performance goals.

To solve this, Vivara activated Criteo’s automated bidding tool, allowing it to set cost of sale targets while Criteo automatically optimized CPCs. Within five months, the campaign became the most successful in Vivara’s media portfolio, delivering measurable gains of +41% sales, +49% revenue, and +47% ROAS, while also reducing manual effort and improving budget control.

Vivara

Paulo Thiago Camello

Head of Digital Business