Case Study: VINO75 achieves higher conversion and lower costs with Criteo

How VINO75’s digital marketing helps customers channel their inner sommelier

VINO75, Italy’s leading online shop for wine and spirits, wanted to grow new customer acquisition and retain existing shoppers while keeping marketing costs under control. Because alcohol retailers face limits on advertising channels, VINO75 partnered with Criteo and its dynamic retargeting solution to improve visibility and customer engagement.

Criteo helped VINO75 re-engage site visitors with relevant products at the right time, increasing presence across the web and recovering shoppers who had left without buying. The results were strong: a 2.1x year-over-year increase in conversion rate, a 41% decrease in cost per order, and a 41% increase in reach year over year.

VINO75

Alessandra Martusciello

Marketing Manager