Case Study: Vanden Borre achieves higher sales and ROAS with Criteo

How Vanden Borre created reliable full-funnel experiences for consumers

Vanden Borre, one of Belgium’s leading omnichannel retailers, needed to deliver reliable full-funnel ecommerce experiences across a wide and complex audience while keeping customer experience and privacy at the center. Working with digital agency Semetis, the company turned to Criteo to support prospecting and retargeting for electronics shoppers and new audiences.

Criteo implemented its Dynamic Creative Optimization+ (DCO+) technology with predictive AI and 120+ shopper intent signals to personalize ads and improve visibility through premium placements. The result was a 15% increase in ROAS, an 11% rise in conversion rate, and a 66% increase in sales, plus more than $359K in incremental sales, prompting Vanden Borre to continue expanding its strategy with Criteo.

Vanden Borre

Jeremie Alhadeff

Performance Marketing