Case Study: Subwear drives qualified brand discovery with Criteo

How Subwear drove brand discovery through qualified traffic

Subwear, a South African fashion retailer with both online and physical stores, wanted to grow beyond social media and attract new shoppers in a market where online buying is still emerging. The company needed a more effective omnichannel approach to build brand awareness, drive qualified traffic, and connect with audiences that had not yet discovered its products.

Criteo helped Subwear by using its web conversion and similar audiences solution, powered by the Criteo Shopper Graph, to reach new shoppers with traits like their best website visitors. Criteo also optimized personalized ads and flexible coupon scheduling to match online and in-store promotions, resulting in 9x ROAS for lower-funnel campaigns, 117% higher CTR for similar audience traffic, 3x direct ROAS for new visitors, and triple-digit year-over-year growth in sales and site visitors.

Subwear

Naeem Vallee

Director