Case Study: SEAT achieves more website visits and dealership leads with Criteo

How SEAT uses Criteo to find new prospects and convert them to leads through the funnel

SEAT, the fast-growing automotive brand within the Volkswagen Group, needed a flexible way to boost online visibility, attract new prospects, and generate leads during a rapidly changing car-buying journey, especially in the wake of the pandemic. Using Criteo’s full-funnel advertising solution with support from agency Re-Mind PHD, SEAT aimed to promote a new offer and drive traffic and leads to local dealerships.

Criteo helped SEAT build targeted audiences using intent data and lookalike modeling, then re-engage website visitors with personalized, cross-device product recommendations tied to nearby dealership inventory. The campaign delivered a 12% increase in website visits from new prospects, a 54% decrease in cost per visit, and a 38% increase in leads to car dealerships, while lowering lead costs by 12%.

SEAT

Brice Renvoize

Head of Digital & Experience