Case Study: Sarenza drives fresh traffic and optimizes ad spend with Criteo

How Sarenza drove fresh traffic while optimizing on spend

Sarenza, the European online shoes and fashion retailer, wanted to grow sustainable business and profitability by finding fresh traffic in the most cost-effective way possible. Working with Criteo, Sarenza used always-on display campaigns to attract new, in-market shoe shoppers while supporting its broader customer journey from traffic generation to sale.

Criteo’s solution used the Criteo Shopper Graph, Commerce Audiences, Similar Audiences, flexible ad formats, and Dynamic Creative Optimization to deliver targeted, personalized ads. The results were strong: 68% of fresh traffic came from Criteo, 35% of new visitors revisited the site at least once, and Sarenza reported highly competitive CPCs—nearly half the cost of other vendors—with stable, consistently good campaign performance.

Sarenza

Rob Winston

Digital Display Manager