Case Study: Rowenta achieves higher sales and ROAS with Criteo Retail Media

How Rowenta stands out to shoppers with Retail Media by Criteo

Rowenta, a leading French household appliance brand and subsidiary of Groupe SEB, wanted to stand out in a competitive market by boosting visibility and product sales while better understanding the performance of its Google Search campaigns across its own ecommerce site and retail partner sites. To help address this challenge, Rowenta worked with Criteo and its agency iProspect, using Criteo Retail Media capabilities and Sponsored Products.

Criteo implemented sales attribution measurement and native Sponsored Products ads across its retail network to reach high-intent shoppers along the buying journey. As a result, Rowenta attributed 78% of additional sales to the campaign, achieved a 93% increase in conversion rate, and saw a 1459% ROAS, along with +16% incremental revenue and improved visibility into cross-retailer performance.

Rowenta