Case Study: Rocket Digital achieves 42% higher revenue with Criteo

How ROCKET DIGITAL and Criteo built a strong and efficient digital strategy for Conforama

ROCKET DIGITAL, a Spanish advertising and consultancy company, partnered with Criteo to help its customer Conforama improve online advertising performance and omnichannel growth. Conforama, a major European home furnishings retailer, needed better results from seasonal and conversion-focused campaigns, along with more efficient acquisition and remarketing across channels.

Criteo worked with ROCKET DIGITAL to implement a stronger digital strategy using campaign optimization, first-party audience testing, and sales-event tactics tailored to seasonality and AOV. The results were significant: revenue rose 42% year over year, sales increased 29%, COS fell 22%, and conversion rate improved 58%, with campaigns also expanded to the Baleares and Canarias regions.

Rocket Digital

Carolina Lesmes

Country Director Spain & Portugal