Case Study: AVVA achieves 7.7x revenue growth with Criteo retargeting and customer targeting

How retargeting supercharged AVVA’s brand makeover

AVVA, the Turkish men’s fashion brand, was undergoing a rebranding effort and needed to turn new awareness from TV commercials and celebrity endorsements into measurable online sales. Working with Criteo, AVVA also wanted to re-engage visitors who left without buying and reach new prospects similar to its website audience.

Criteo implemented a performance-driven omnichannel strategy using retargeting, Similar Audiences, product recommendations, and customer targeting with personalized coupons. The results were strong: AVVA’s Q1 2019 revenue increased 7.7x versus Q1 2018, about 6,000 user sales were generated, and Criteo’s Similar Audiences campaign reached 2.2 million new users.

AVVA

Serkan Saraçoğlu

Digital marketing and eCommerce manager