Case Study: Regatta achieves higher ROAS and conversion rates with Criteo and SingleView

How Regatta engages customers across the funnel with SingleView and Criteo

Regatta, the Manchester-born outdoor clothing and lifestyle brand, needed a better way to optimize advertising across the full consumer journey and measure campaign performance beyond last-click attribution. The company partnered with Criteo and SingleView to reach high-value audiences, drive relevant traffic, and understand the impact of upper- and mid-funnel activity.

Criteo implemented consideration campaigns, dynamic retargeting, and automated bidding, while SingleView provided multi-touch attribution to measure incremental value more accurately. The results were strong: Regatta reported a 100% increase in ROAS, a 94% increase in Criteo revenue with SingleView, and a 46% increase in conversion rate, and said Criteo now accounts for about 10% of onsite sessions.

Regatta

Matt Aikenhead

Paid Acquisition Manager