Case Study: Polytrans achieves higher conversions and lower acquisition costs with Criteo

How Polytrans reduced costs and increased conversions with Criteo

Polytrans, an online pet shop in France, wanted to grow efficiently by bringing back high-intent website visitors and lowering acquisition costs. The company had been using Criteo for years as a key retargeting partner to support its premium pet supply business and improve campaign performance.

Criteo helped Polytrans run personalized retargeting campaigns using AI to deliver ads at the right time and place, especially around major retail moments. The results included a 10% increase in conversions, a 4% increase in average basket value, and a 40% decrease in acquisition cost, plus an additional $359K in incremental sales.

Polytrans

Clémence Fayolle

E-commerce Manager