Case Study: SELSEY achieves higher customer engagement and incremental sales with Criteo

How Poland’s Selsey optimizes their entire customer journey

SELSEY, one of Poland’s fastest-growing furniture and home accessories retailers, wanted to better engage customers across the entire journey—from awareness to conversion. After seeing strong results from its lower-funnel work with Criteo, SELSEY looked to Criteo to help it expand into upper-funnel customer acquisition and reach new shoppers more effectively.

Criteo supported SELSEY with dynamic retargeting and acquisition campaigns using audience data and advanced tracking to reach high-intent shoppers interested in furniture, appliances, and electronics. The result was stronger engagement and growth: 75% of potential customers who visited the site showed interest in its products, and the partnership helped drive incremental sales of more than $359K while improving ROAS and overall campaign efficiency.

SELSEY

Alina Lysychkina

Performance Media & Conversion Optimization Team Leader