Case Study: Łóżkoholicy boosts sales revenue by 102% with Criteo

How Łóżkoholicy reaches new users during the COVID-19 pandemic

Łóżkoholicy, a family-owned Polish home textile company, wanted to increase online purchases and attract more visitors after noticing that only about 2–3% of website visitors were buying. To address this challenge, they partnered with Criteo and used display advertising campaigns to re-engage non-buyers and reach new users during the COVID-19 pandemic.

Criteo helped Łóżkoholicy launch targeted display campaigns built around consumer demand for bedding and bed linens. The results were strong: sales revenue increased by 102%, new users reached exceeded 1 million, new transactions grew by 790, and ROAS improved from 14x to 24x, showing a much more profitable investment for Łóżkoholicy with Criteo.

Łóżkoholicy

Sebastian Szulawa

Marketing Director and head of IT