Case Study: myToys achieves new revenue growth with Criteo Retail Media Solution

How myToys generates new revenue streams with Criteo’s Retail Media solution

myToys, a competitive retail brand serving mainly young families, wanted to strengthen customer retention and create new revenue streams by becoming more than just a retailer. To do that, it partnered with Criteo and used Criteo’s Retail Media solution to give brand manufacturers a way to promote products to myToys’ shopping audience.

Criteo’s Retail Media solution was implemented as ready-to-use sponsored product ads that blended into the shopping experience and targeted users already in the buying process. The result was up to 4x higher click rates on Sponsored Products, improved ROAS, and significant new revenue, including more than $359K in incremental sales.

myToys

Bettina Arff

Head of Brand & Media Solutions