Case Study: MUST’IT achieves 2.5x site traffic uplift with Criteo

How MUST’IT maximized full-funnel marketing performance

MUST’IT, an online luxury fashion platform in Korea, faced growing competition and wanted to prove and improve the impact of its large-scale TV advertising. To build an effective TV-to-digital strategy, MUST’IT turned to Criteo and its TV Audience Extension (TVAex) alongside Criteo’s Shopper Graph to better identify exposed users, track behavior, and measure performance beyond traditional offline branding metrics.

With Criteo’s full-funnel solution, MUST’IT targeted TV viewers online through custom banners and optimized engagement using browsing and cart data. The result was a 2.5x uplift in site traffic after TV ads, 1.95x more on-site events per user, and 2.15x higher user lifetime value, helping MUST’IT boost efficiency, new user acquisition, and long-term customer value.

MUST’IT