Case Study: Materialesdefabrica.com achieves higher ROAS and cost efficiency with Criteo

How Materialesdefabrica.com renovated their reengagement strategy with Criteo

Materialesdefabrica.com, an online home materials retailer operating in Spain, France, and Italy, needed a better way to reengage shoppers across a long purchase journey as competitors increased retargeting efforts. To improve its campaigns and meet stronger performance goals, the company partnered with Criteo and used its reengagement and dynamic advertising solutions.

Criteo helped Materialesdefabrica.com launch quickly and optimize campaigns across markets with adaptive, machine-learning-driven bidding and easy campaign management. The results were strong: the company reached its cost of sale target almost from the beginning, increased revenue, and improved ROAS from 14x to 24x, while achieving a more profitable investment and better performance across Open Web + Meta campaigns.

Materialesdefabrica.com

Miquel Joan Vidal Riutort

Chief Marketing Officer