Case Study: Extreme achieves measurable reach and stronger coupon downloads with Criteo

How marketing agency Extreme delivers broad reach and measurable results

Extreme, an award-winning full-service marketing agency, needed a better way to prove the value of upper-funnel advertising and to reach the right audience for a downloadable coupon campaign for a major dog food brand. Traditional display targeting and reporting were limiting, so Extreme turned to Criteo and its programmatic capabilities to help drive scale and measurable results.

Criteo recommended targeting users in-market for pet supplies and re-engaging people who had already visited the brand’s website. The campaign delivered 62 million+ impressions, 2,600 coupon downloads, and a 1.62% conversion rate, while Extreme also noted stronger engagement than regular display campaigns and improved ROAS, rising from 14x to 24x.

Extreme

Lucie

Extreme