Case Study: LuisaViaRoma achieves higher conversion rates with Criteo retargeting campaigns

How LuisaViaRoma stays at the top of the online luxury fashion world

LuisaViaRoma, the online luxury fashion retailer, faced intense competition from larger rivals with bigger marketing budgets and rising customer acquisition costs. To improve conversion and make its acquisition spend worthwhile, the company partnered with Criteo and used retargeting campaigns in its top global markets.

Criteo helped LuisaViaRoma keep the relationship with visitors active and turn them into customers through retargeting. The results were strong: 6% of LVR sales were attributed to retargeting campaigns, 10% for cross-device, and visitors exposed to Criteo ads saw 2.6x higher conversion rates than those who had not seen an ad.

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