Case Study: Litoralulromanesc.ro achieves higher profitability with automated bidding from Criteo

How Litoralulromanesc.ro maximizes profitability with automated bidding

Litoralulromanesc.ro, Romania’s largest travel agency, faced major demand disruption during the COVID-19 pandemic and needed to keep attracting travelers while shifting focus to local holiday packages. The company worked with Criteo, using its dynamic digital advertising and automated bidding tools to reach the most likely bookers.

With Criteo, Litoralulromanesc.ro optimized campaigns through automated bidding and similar-audience targeting, helping improve efficiency and acquisition. The result was a 10% performance increase versus manual optimization and a 31% return rate among visitors acquired through the consideration campaign, while maintaining comparable profitability and the same cost of sale.

Litoralulromanesc.ro

Lonuţ Nedea

Chief executive officer