Case Study: Linio achieves 73% campaign volume growth while maintaining ROI with Criteo automated bidding

How Linio streamlined performance with automated bidding

Linio, one of Latin America’s leading marketplaces, wanted to keep scaling its conversion campaigns while maintaining strong ROI and reducing the manual work needed to manage bids. Working with Criteo on web and app conversion campaigns, Linio aimed to improve performance across key markets and shopping events using Criteo’s AI-driven marketing technology.

Criteo implemented automated bidding to replace frequent manual CPC adjustments and automatically optimize campaign scale and category-level performance. The result was more stable campaigns and better efficiency, including 73% volume growth while maintaining the same ROI and more than $359K in incremental sales.

Linio

Ajay Kumar Das

Programmatic Lead