Case Study: Le Creuset achieves 4x ROI with Criteo dynamic ads

How Le Creuset cooked up 4x ROI with dynamic ads

Le Creuset, the longtime cookware brand, wanted to stand out in the digital era and sustain its fast-growing eCommerce business while reaching new audiences and keeping existing shoppers engaged. To do that, Le Creuset added Criteo to its tech stack and used Criteo’s dynamic ads to help retarget consumers and better measure performance beyond traditional view-through attribution.

With Criteo, Le Creuset focused on bottom-of-funnel retargeting and campaign optimization, using AI-powered dynamic ads to engage shoppers at the right time. The results included a 4.01x average monthly ROI, more than $359K in incremental sales, and improved efficiency across campaigns, leading Le Creuset to increase budget and continue expanding its digital strategy with Criteo.

Le Creuset

Andy Denton

Le Creuset