Case Study: La Redoute achieves 130% ROAS with Criteo

How La Redoute drives 130% ROAS with In-App Advertising

La Redoute, the French fashion and home retailer, wanted to grow its mobile app audience by acquiring high-quality users who would keep engaging after installation. Working with Criteo, La Redoute launched an in-app advertising/app install campaign aimed at converting already engaged mobile web visitors into app users.

Criteo delivered personalized ads to La Redoute’s mobile web audience and deep-linked users to the same product pages in the app after install. The campaign achieved a 130% return on ad spend, cut cost per install by 38%, and generated installs that were 83% new users and 17% reengagements, helping La Redoute shift focus toward retention.

La Redoute

João Grácio

E-traffic & UX Manager