Case Study: La Maison Convertible reaches new niche customers with Criteo

How La Maison Convertible reached new niche customers using Criteo’s shopping data

La Maison Convertible, the French family furniture retailer, wanted to diversify its advertising beyond search and social and reach new shoppers interested in high-end furniture and décor. The company used Criteo’s shopping data to find in-market audiences and drive more people to its website, supporting its omnichannel goal of leading customers from online research to in-store purchases.

Criteo implemented a full-funnel acquisition campaign using granular audience filters such as product categories, price ranges, brand interests, gender, and purchasing power, plus dynamic banners with personalized catalog items. The campaign generated over 23K new website visitors and accounted for more than 15% of total site visitors, while improving profitability and lifting ROAS from 14x to 24x.

La Maison Convertible

Reuel Mizrah

Chief executive officer