Case Study: HomeLane achieves 43% lower CPL and more leads with Criteo

How home furnishing company Homelane grew leads for less

HomeLane, a home furnishing and interior design company operating in 14 cities across India, wanted to grow leads cost-effectively while keeping cost per lead under control in an increasingly competitive market. To strengthen lower-funnel performance and expand reach beyond Google and Facebook, HomeLane partnered with Criteo using retargeting and similar audience campaigns.

Criteo helped HomeLane recover lower-funnel users who had not yet converted and reach new prospects with behaviors similar to its best visitors. The result was a 4x increase in leads from retargeting, a 5x increase in leads from similar audience campaigns, and a 43% reduction in cost per lead, with an additional $359K in incremental sales.

HomeLane