Case Study: Graham & Brown achieves higher ROAS and a shorter consumer journey with Criteo

How Graham & Brown shortens the consumer journey with Criteo and SingleView

Graham & Brown, the British home decorating brand, wanted to grow its direct-to-consumer business while managing a long purchase journey for wallpaper, paint, and other interior products. Working with Criteo and measurement partner SingleView, the company needed a better way to reach new shoppers, re-engage existing customers, and understand the impact of mid-funnel marketing.

Criteo used advanced AI to launch full-funnel campaigns, from customer acquisition to retargeting, while SingleView’s multi-touch attribution helped prove the value of these efforts across the journey. The result was a 10x increase in ROAS, a significantly lower CPA, and about one-third of attributed revenue coming from mid-funnel clicks, along with $359K in incremental sales.

Graham & Brown

Jan Bartczak

Head of Ecommerce