Case Study: Fossil increases online sales during Black Friday with Criteo

How Fossil increased its online sales during Black Friday

Fossil, the global fashion and lifestyle brand based in Richardson, Texas, needed to accelerate its eCommerce performance ahead of the holiday season while balancing strict brand-image requirements and ROI-focused marketing. To prepare for Black Friday and last-minute Christmas shopping, Fossil worked with Criteo on its digital marketing efforts and first-ever 360° cross-channel campaign.

Criteo supported Fossil with best practices, analysis, reports, and strategic advice to help plan and execute the campaign effectively. The results were strong: sales during the Criteo campaign rose by 650%, and average shopping cart value increased by 160%, showing a significant uplift in online performance.

Fossil

Daniela Zschaeck

Online Marketing Specialist