Case Study: FBS Doubles Year-Over-Year Conversions with Criteo

How Forex broker FBS doubled year-over-year conversions

FBS is an award-winning forex broker operating in more than 190 countries and focused on growing its presence in APAC and Europe. To support this growth, FBS needed a flexible partner to improve retargeting, web conversions, and app reengagement in a highly regulated industry. It chose Criteo for its web and app conversion solutions and optimization capabilities.

With Criteo, FBS strengthened its retargeting strategy and drove significant performance gains across both web and app channels. The result was a 264% year-over-year increase in conversions, a 32% YoY rise in CTR, and ROAS improvement from 14x to 24x, helping FBS scale more profitably.

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