Case Study: Flo Retailing drives traffic and sales with Criteo

How Flo Retailing drove traffic and sales for 8.5x ROAS

Flo Retailing, Turkey’s largest shoe retailer, was looking to expand its business by turning its website into a marketplace and driving more digital traffic and sales in a cost-effective way. To do this, Flo partnered with Criteo, using Criteo’s web traffic and conversion campaigns to attract high-quality visitors while keeping visit costs low.

Criteo implemented a funnel-building approach that fed traffic into Flo’s lower-funnel conversion campaigns and also allowed Flo to use offline audience data in its digital targeting. The results included better-than-expected post-click ROAS, CPV, and CPM, with the campaign delivering 8.5x post-click ROAS and supporting strong new-user acquisition and long-term user value.

Flo

Tugay Atak

Retailing’s Executive of Performance campaigns