Case Study: FIGS achieves higher ROAS and revenue growth with Criteo

How FIGS is shaking up the healthcare industry with Criteo

FIGS, the modern medical apparel brand, wanted to keep growing in a crowded scrubs market while reaching healthcare professionals online at the right moments in their buying journey. To support prospecting and repeat purchases, FIGS partnered with Criteo and used its AI-powered dynamic advertising platform to engage shoppers based on browsing behavior and purchase history.

With Criteo, FIGS was able to put video assets and personalized offers in front of new and returning audiences, helping drive more site traffic and conversions. The impact included increased revenue, stronger profitability, and a rise in return on ad spend from 14x to 24x, showing that Criteo helped FIGS scale efficiently while strengthening customer loyalty.

FIGS

Alex Tshering

SVP of Marketing