Case Study: FashionValet achieves 6x ROI and 70% more traffic with Criteo

How FashionValet takes local to global with consideration and conversion solutions

FashionValet, a Malaysian fashion retailer founded by Vivy Yusof, was looking to expand from its local roots into new global markets while still driving customer loyalty and brand recall. As it grew into new regions like the Middle East, the brand needed a way to identify new audiences online and better understand what drives conversions, and it turned to Criteo for help with retargeting and consideration solutions.

Criteo implemented AI- and machine-learning-powered ads to personalize messaging, retarget visitors, and support FashionValet’s expansion across the web. The results were strong: FashionValet saw months with up to 600% ROI growth from Criteo’s retargeting solution and a 70% uplift in traffic from new visitors through Criteo’s consideration solution, helping local designers reach customers worldwide.

Fashionvalet

Nadia Norzuhdy

Marketing Executive