Case Study: Bukalapak achieves a doubled app average order value with Criteo

How ecommerce site Bukalapak doubled its app average order value

Bukalapak, an Indonesian tech commerce company, needed a more precise, data-driven way to grow its app performance while competing against larger players with bigger marketing budgets. To improve monthly and daily active users and increase average order value, Bukalapak turned to Criteo’s app retargeting solution.

Criteo helped Bukalapak optimize campaigns outside walled gardens using AI targeting and the Criteo Shopper Graph, then shifted to a revenue optimization model to meet revenue goals. The results were strong: return on ad spend rose 17%, average order value per buyer increased 98% year over year, and average order value per transaction grew 115%, while Bukalapak also generated $359K in incremental sales.

Bukalapak

Osbert Poniman

Head of Performance Marketing