Case Study: HEMA achieves new audience growth and higher ROAS with Criteo

How Dutch retailer, HEMA, reached new audiences at scale

HEMA, the Dutch department store, wanted to grow online revenue in a cost-effective way by reaching new customers who were likely to buy, while expanding beyond conversion-focused campaigns to engage shoppers earlier in their journey. To support this, HEMA worked with Criteo to find new audiences at scale and bring both new and lapsed visitors back to its website.

Criteo implemented upper-funnel and lower-funnel campaigns using similar audience/lookalike targeting to reach people most like HEMA’s existing customers. The results were strong: more than 4 million users were reached, 30% of Criteo-driven traffic came from new and lapsed visitors, cost per website visit was just €0.13, and ROAS increased from 14x to 24x. HEMA said Criteo helped drive continuous high-quality traffic and planned to keep using Criteo for future campaigns.

HEMA

Daniël Henriques Ventura Franco

Manager of Media Channels