Case Study: Doctor Shoes Antistaffa achieves +70% ROI uplift with Criteo automated bidding

How Doctor Shoes Antistaffa streamlined operations with automated bidding

Doctor Shoes Antistaffa, a Brazilian footwear brand with more than 25 years of experience, wanted to grow online audiences and onsite sales while making digital advertising more efficient. Working with Criteo, the company looked for a way to reduce manual campaign management and improve lower-funnel performance using conversion-focused dynamic ads and automated bidding.

Criteo implemented its automated bidding tool to maintain steady pacing and ROI while increasing sales and keeping cost of sale stable. The result was a 70% increase in ROI, with the team gaining more time to focus on strategy instead of campaign maintenance.

Doctor Shoes Antistaffa

Guilherme Donadeli

CEO and Head of eCommerce