Case Study: They.pl achieves higher ROAS and revenue growth with Criteo

How digital marketing agency They.pl drives ROAS for clients with digital advertising

They.pl, a Polish digital marketing agency, wanted to help clients improve sales efficiency and ROAS through conversion-focused digital advertising. As a longtime Criteo partner, They.pl used Criteo’s dynamic retargeting and ad solutions to meet rising client expectations, especially for brands with high product prices and limited transaction volumes.

With Criteo, They.pl delivered stronger performance across campaigns, including coupon-based retargeting that boosted online purchases and secured delivery messaging during COVID-19. The results included a 276% year-over-year increase in product purchases, a 77% YoY rise in conversion rate, ROAS growing from 14x to 24x, and about 7–10% of total revenue coming from Criteo, while one client saw 10 times more monthly transactions than with other publishers.

They.pl

Mikołaj Salecki

Digital Media and Performance Marketing Director