Case Study: Dholicladies achieves 30% revenue growth with Criteo

How Dholicladies boosts customer loyalty and lifetime value through qualified traffic

Dholicladies, a fashion retailer with an ecommerce business in Korea and stores in Japan, needed a more sustainable way to grow loyalty and lifetime value by attracting qualified traffic that would eventually subscribe and convert. After earlier traffic acquisition efforts with another vendor delivered high CPC and weak conversion performance, Dholicladies turned to Criteo for support.

Using Criteo’s Similar Audiences and upper-funnel traffic campaigns, Dholicladies was able to reach new audiences with highly relevant intent-driven traffic at a lower cost. Criteo helped deliver a competitive CPC and a +30% year-over-year revenue increase, along with 2x traffic on desktop and up to -50% lower CPC versus other vendors.

Dholicladies

Sung Kyu Lee

Manager of the Marketing Planning Division