Case Study: Casa.it achieves stronger audience engagement and lead generation with Criteo

How Casa.it supported home buyers and sellers during the Coronavirus outbreak

Casa.it, Italy’s trusted property portal, faced a major challenge during the Coronavirus outbreak as lockdowns halted home tours and slowed the real estate market. To keep buyers, sellers, and agents connected, Casa.it worked with Criteo to promote its new remote-home-viewing service, Prima Visita, and maintain visibility with interested audiences.

Criteo helped Casa.it run lower-funnel campaigns that promoted only compatible properties to relevant users, driving traffic and quality leads for real estate agents. The initiative helped Casa.it generate value for its 14,300+ customers, support brand awareness, and quickly adapt its service offering during the crisis.

Casa.it

Luca Rossetto

Chief executive officer