Case Study: O’Neill Drives Revenue and Efficiency at Scale with Criteo

How California lifestyle brand O’Neill drives revenue and efficiency at scale

O’Neill, the California surf, snow and lifestyle brand, needed a way to scale display advertising across multiple environments in key markets while keeping cost of sale stable. The company partnered with Criteo to support dynamic ads and automated bidding across the customer journey.

Criteo helped O’Neill consolidate campaigns, convert more visitors into customers, and improve efficiency at scale. The results included a 19% increase in ROAS, a 513% revenue increase, and a 23% lift in conversion rate, while also helping the brand optimize seasonal campaigns more effectively.

O’Neill

Dennis van Rooden

Marketing Manage