Case Study: Brands4friends increases app revenue and active users with Criteo in-app campaigns

How brands4friends keeps customers hooked with Criteo’s in-app campaigns

brands4friends, an online private shopping club for fashion, beauty, and lifestyle brands, was looking for a more sophisticated way to grow and reengage its highly engaged app audience. With nearly half of its revenue coming from apps, the company wanted to strengthen app remarketing and acquisition as part of its marketing mix, and it was already using Criteo for web display campaigns.

Criteo implemented in-app dynamic ads that personalized offers, deep-linked users to relevant product pages, and helped brands4friends reach shoppers at the right time and format. The results were strong: products browsed per user increased 3x, app revenue share rose by 7%, and active app users grew by 10%, showing a clear lift in app engagement and sales from Criteo.

Brands4friends

Torsten Wolf

Chief Marketing Officer