Case Study: Bever achieves incremental sales with Criteo

How Bever achieved incremental sales with Criteo

Bever, an outdoor retailer with 40 physical stores in the Netherlands, wanted a smarter digital marketing strategy to support its “outside starts with Bever” vision and better connect with both long-time and new customers. The company was looking for an efficient way to measure the true value of retargeting and improve return on ad spend with Criteo.

Bever tested Criteo against other retargeting partners and then ran an incrementality test with a 50/50 cookie split to compare sales from users who saw Criteo ads versus those who did not. The Criteo solution delivered the best results, helping Bever increase revenue per user by 16.2% and achieve a 13x incremental ROI, while proving retargeting had a real impact and justifying more budget for it.

Bever

Yolanda Burghouwt

Online marketer