Case Study: Bakeca.it achieves +25% website sessions with Criteo

How Bakeca.it strongly increases its website sessions: +25% in 3 months

Bakeca.it, a leading Italian classifieds site, needed to grow website traffic and conversions without driving up CPC in a highly competitive market. The company turned to Criteo’s web traffic campaigns to help increase sessions cost-effectively while maintaining a low acquisition cost.

Criteo optimized the campaign by shifting the goal from margin-based targeting to clicks plus one on-site action, using AI and commerce data to re-engage visitors more effectively. As a result, Bakeca.it achieved a 25% increase in direct website sessions in three months, a 40% lower cost per session, and a 9% lower bounce rate.

Bakeca.it