Case Study: Shipt achieves 575% ROAS with Criteo

How a Fortune 500 Beauty brand paved the road to success on Shipt

Shipt, after adding Sephora to its retailer network, created a new opportunity for prestige beauty brands to reach high-intent shoppers on Shipt.com. A Fortune 500 beauty company wanted to use this inventory to drive sales and purchase intent while maintaining a strong ROAS, and chose Criteo’s Retail Media Platform and Sponsored Products Ads for an always-on approach.

Criteo launched and managed the campaigns on Shipt within 48 hours of contract signature, helping the brand scale quickly with uncapped campaigns. Within two weeks, the beauty company achieved 10% paid share of voice and a 575% return on ad spend, while also adding incremental budget and expanding campaigns across more brands through Criteo.

Shipt