Case Study: Promod achieves 477% ROAS increase and 44% more impressions with Criteo

Half Price Drapes Promod Puts The Customer At The Center Of Its Strategy And Benefits From An Omnichannel Vision By Connecting Online And Offline Journeysincreases Success With Criteo Dynamic Retargeting

Rockport, the longtime footwear brand, wanted to boost online sales but was reluctant to overhaul its existing user segmentation approach. The company ran a trial to test whether a new, more dynamic bidding strategy could improve return on ad spend without a full organizational change.

In a three-week test Rockport implemented Criteo Engine Optimized Segments with a conditional goal of 350% ROAS, consolidating user segments into a single pool so EOS could set bids on a user-by-user basis—spending less on low-probability buyers and bidding higher for valuable customers. The result: impressions rose 44% and ROAS jumped 477% (nearly 5×), comfortably surpassing the original goal.

Promod

Yohan Smal

Head of Acquisition