Case Study: Half Price Drapes achieves 21% revenue growth and 18% cost reduction with Criteo Dynamic Retargeting

Half Price Drapes Increases Success With Criteo Dynamic Retargeting

Half Price Drapes, a San Francisco Bay Area family-owned e-commerce specialist since 2005 that outfits over 1 million windows across North America, needed to scale online growth while keeping costs low. Operating a low-touch model, the company aimed for a 20% cost of sale (COS) and sought a partner to drive incremental, cross-device revenue without increasing spend.

They implemented Criteo Dynamic Retargeting, using the Criteo Engine to deliver personalized, cross-device ads based on shopper insights and the full user journey while optimizing bids on channels like Facebook. The campaign produced a 9% increase in sales year-over-year, a 21% increase in revenue year-over-year, and an 18% reduction in cost.

Half Price Drapes

Steve Basch

E-commerce Manager