Case Study: Gumtree reaches younger audiences and boosts brand engagement with Criteo

Gumtree connects to new audiences with video advertising and refreshed brand platform

Gumtree, one of the UK’s largest online classifieds platforms, needed help reaching a younger 18–30 audience as it refreshed its brand around sustainability and recommerce. Working with Criteo, Gumtree looked to online video advertising as a way to build awareness for its “Good Finds” positioning and connect with new audiences beyond its existing retargeting activity.

Criteo implemented a video advertising solution that used its audience targeting, cross-device reach, and publisher network to scale the campaign and drive engagement. The results were strong: Gumtree achieved 4.7 million completed video views, an 81% video completion rate, and a rise in return on ad spend from 14x to 24x, while also increasing website visits.

Gumtree