Case Study: Greg Norman Collection achieves 3:1 ROAS with Criteo

Greg Norman Collection tees up 3:1 ROAS with Criteo

Greg Norman Collection, an apparel and fashion retailer, was looking to improve retargeting performance after another provider, AdRoll, failed to deliver the promised results. The company turned to Criteo for retargeting and web traffic campaigns to stay relevant to shoppers, promote its loyalty program, and drive repeat purchases.

Criteo implemented dynamic product recommendations and branded ads, while also helping Greg Norman Collection use web traffic campaigns to attract new users. The results were strong: a 3:1 return on ad spend, a 72% uplift in sessions ending in sales, and a 50.8% uplift in time on site. The success was so strong that management removed the budget cap and expanded the program.

Greg Norman

Greg Norman

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