Case Study: Garanti Bankasi achieves +39% growth in credit account applications with Criteo

Garanti Bankasi drives +39% growth of paid media credit account applications with Criteo Retargeting

Garanti Bankasi, Turkey’s second largest private bank, wanted to use its app more effectively to drive logins and in-app product applications for offerings like credit accounts, tax payments, and loans. To support this goal, Garanti Bankasi worked with Criteo and its app retargeting solution.

Criteo built tailored campaigns to re-engage high- and low-intent app users with the right messages and used predictive bidding to reach them based on behavior and buying journey stage. As a result, Garanti Bankasi saw a +39% share in growth of credit account applications from app and web paid media channels in three months, a +41% higher approval rate in app engagement campaigns, and ROAS improve from 14x to 24x.

Garanti Bankasi

Bora Uludüz

Senior Vice President Digital Banking