Case Study: Furniture1 achieves higher ROAS and lower costs with Criteo

Furniture1 stays #1 with a performance-driven focus

Furniture1, an online furniture retailer from Lithuania, was working to maintain its growth and outperform rising competition while improving return on ad spend (ROAS) and keeping costs under control. After previous partners failed to meet expectations, Furniture1 turned to Criteo for lower-funnel retargeting to support its performance-driven advertising goals.

Criteo implemented a retargeting campaign and handled much of the creative management, bidding, evaluations, and adjustments automatically, while giving Furniture1 easy budget control through its interface. The results were strong: ROAS increased by 120% overall, cost of sale dropped by 65%, average order value rose by 92%, and ROAS improved from 14x to 24x, helping Furniture1 save time, resources, and improve profitability.

Furniture1

Edgar Mieskut

Chief Marketing Officer