Case Study: Sfmeble.pl boosts awareness and traffic with Criteo video advertising

Furniture retailer Sfmeble boosts awareness and traffic with video advertising

sfmeble.pl, a furniture and home décor retailer in Poland, wanted to stand out in a crowded online market and stay top of mind during a long buying journey. The company partnered with Criteo for video advertising to reach in-market shoppers and drive awareness and traffic.

Criteo used its shopper data and broad publisher reach to target relevant audiences across devices and premium cable networks. The campaign delivered 5x audience reach, 67% completed views, and 75% viewability, while bringing in qualified visitors with low bounce rates and longer time on site. sfmeble.pl also saw more than $359K in incremental sales as part of its full-funnel approach with Criteo.

sfmeble.pl