Case Study: FSA Store achieves 75% sales increase and 79% revenue uplift with Criteo performance marketing

FSA Store triples online sales with Criteo performance marketing.

FSA Store is the only e-commerce site dedicated solely to FSA-eligible products, serving a narrowly targeted audience of nearly 35 million Americans with tools like an eligibility list, FSA calculator and learning center. The company faced a complex, costly challenge in pinpointing and engaging customers year-round—each FSA plan has different spend deadlines—so FSA Store needed a way to re-engage top-funnel visitors and encourage timely purchases throughout the year.

By partnering with Criteo, FSA Store deployed performance-driven personalized ads across web, mobile and Facebook, used affiliate-driven top-funnel reach, and leveraged Criteo’s CPC model and self-service controls with dedicated account support to optimize campaigns in real time. The full-funnel approach drove a 75% increase in sales, 79% revenue growth, a 45% rise in CTR and a 120% increase in impressions year-over-year.

FSA Store

Ujjwal Dhoot

Chief Marketing Officer